Reconnecting Cincinnati with its River – and its Economic Potential
As Cincinnati began major rebuilding and rebranding efforts, one pronounced challenge emerged: the city’s downtown had become separated from the river that defined it. A large stadium, parking lots and a freeway stood in the way, and UDA was commissioned to create an inspired Master Plan solution. Through a comprehensive public process, we set the location and urban design guidelines for two new stadiums, the reconstruction of Fort Washington Way, the new Riverfront Transit Center, cultural amenities, and a new mixed-use district. Long-sought vibrancy, jobs and sustained economic activity followed, and the riverfront is now a new “front door” for the city – a hub of activity that connects people to the urban environment.