In collaboration with E.R.A.S.M.E./Études Urbaines, UDA prepared a Master Plan and Architectural Concept for Génitoy Est, the 2500-unit neighborhood that will complete the ambitious new town of Bussy St. Georges.
   The challenge was to establish a marketable image for upper market single-family houses in a mixed-income new town with a high percentage of multifamily and attached houses. The design created a parkway that extends the proposed Génitoy Park to the open agricultural landscape at the edge of town. These will be lined with “villas” that, although they are attached houses, have the image of the large villas most often found on the edges of towns in this region.
   The concepts were developed in a series of workshops with the interdisciplinary team within E.P.A. Marne, the public development corporation responsible for the town. The most important product of the plan was the process itself, which enabled the large E.P.A. team to resolve a number of conflicting points of view and to move forward with a clear concept for the development.



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