South of Broadway Strategic Master Plan, Nashville, Tennessee

UDA led a multi-disciplinary team of specialists to prepare the South of Broadway (SoBro) Strategic Master Plan for the Convention Center Authority (CCA) and Nashville Downtown Partnership (NDP). The SoBro neighborhood, which borders Nashville’s Central Business District to the north, has a high concentration of the city’s entertainment/tourism venues such as Bridgestone Arena, the Country Music Hall of Fame, and the Schermerhorn Symphony Center. The future Music City Center, a state-of-the-art convention center, and associated Omni Hotel and Country Music Hall of expansion along with infrastructure improvements, which includes a new NES substation and the extension of Korean Veterans Boulevard, total an investment of over $1 billion. The SoBro neighborhood is a central component to Nashville’s tourism business.